Nawabs, Nudes, Noodles: India through 50 Years of Advertising by Ambi ParameswaranMy rating: 5 of 5 stars
This alliteratively titled book is a rambunctious romp through the Indian advertising milieu from the fifties onwards.
There is nostalgia with the Nirma, Rasna and Amul girls; Karen Lunel steaming up the screens for Liril; wannabe soft drinks like Gold Spot, Thums Up, Limca etc that came up after George Fernandes’ surgical strike on the multinationals; the bike made famous though Rishi and Dimple’s Bobby etc etc. Gone are the days of the dowdy Ambassador car, Bajaj scooter, now we have access to the latest auto technology from around the world. Times change and the ads too change, reflecting the socio-economic evolution of a nation.
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